Marketing is a key part of any business, particularly in insurance where competition is fierce and it becomes harder for clients to choose who to go with. Offering amazing services won’t matter if no one ever sees it. Marketing is how to get your business to the forefront of customer views. These are just some of the ways to find great marketing companies for brokers, agents or agencies.
Search engine optimization is how many major websites get their pages seen before the competition. SEO is essential in establishing trust with clients while ensuring links connect pages and increase a broader appeal. Finding an agency that focuses on SEO is one sign you’ve found a good one.
Social media is a must with marketing these days. Many customers find information or recommendations through it, and it’s a great way to keep current customers up to date on anything that changes in your business. An agency should have excellent social media experience and professionalism to bring to your company.
Graphics and Design
Look at an agency’s website to get an idea of their design skills. If you like what you see there, you’ll probably like what they come up with for your website design too. You only have a few seconds to make an impression with your website, so make sure your agency is up for making a stand-out exception.