Insurance marketing has taken on a new opportunity with the use of the internet and software apps to promote and offer company services. Not reaching out to consumers through digital means can stunt your business growth. However, the most successful companies will employ a strategic insurance website design that drives traffic and works to convert leads.
Keep the Content Moving
When shoppers or policyholders visit the website, you have about ten seconds to capture their interest and provide a service. Your page should load in about two seconds, giving the rest of the time to identifying key services.
Invest in SEO Material
Using meta descriptions and title tags on your pages will help potential clients more easily navigate to your site. Optimizing your SEO content will bring your site closer to the top of search engine queries.
Update Your Blog
Agency Tsunami recommends having a blog on your website to generate traffic to your site. A blog can also establish your voice as an authority on the information and services you provide. Consumers look to blogs for credibility with product buys, descriptions, and information. Keep your blog current and continually add to the content.
If your insurance company has hit a sales slump or you are ready to increase your online presence, create a unique but effective website design that highlights the best of who you are. Capitalize on the trends of internet-based marketing and give the consumers what they want.